WEBVTT 00:00:00.001 --> 00:00:01.250 This is the story of 00:00:01.250 --> 00:00:03.209 David Yurman Sculpted Cable. 00:00:03.209 --> 00:00:04.876 Inspired by our DNA 00:00:04.876 --> 00:00:07.042 and the DNA of David Yurman Jewelry. 00:00:07.375 --> 00:00:09.209 The story began in the late 70s. 00:00:09.209 --> 00:00:10.709 David, a sculptor, 00:00:10.709 --> 00:00:11.834 and his wife, Sybil, 00:00:11.834 --> 00:00:13.125 were part of the radical downtown 00:00:13.125 --> 00:00:14.000 art scene. 00:00:14.000 --> 00:00:15.876 David tamed 50 feet of wire 00:00:15.876 --> 00:00:17.459 into the first bracelet he made 00:00:17.459 --> 00:00:18.042 for Sybil. 00:00:18.042 --> 00:00:19.084 She wasn't the only woman 00:00:19.084 --> 00:00:19.542 who loved it. 00:00:19.542 --> 00:00:20.375 This woman said, 00:00:20.375 --> 00:00:21.125 "Where did you get that?" 00:00:21.125 --> 00:00:22.542 and I said, "Oh, he made it." 00:00:22.542 --> 00:00:23.917 And Sybil took it off and she said, 00:00:23.917 --> 00:00:25.000 "You'll make more." 00:00:25.459 --> 00:00:26.917 A new icon was born. 00:00:27.500 --> 00:00:28.542 Sculpted Cable. 00:00:28.542 --> 00:00:30.000 Sculpt your own path.