WEBVTT

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Everywhere two lines meet, they form something new

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Chevron.

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A symbol of strength and the House of Yurman’s relentless pursuit of excellence. 

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"Chevron" is the goat, literally.

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Chevron comes from the French word "chevré," meaning "goat," because the pattern’s V-shape resembles a goat’s horns.

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Hm, didn’t know that. Like all the best stories, this one starts in New York.

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Woodstock actually. A young sculptor, David, went up there to sell his hand welded belt buckles.

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There it is. The chevron buckle that started it all.

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Back in his Tribeca art studio, David and his wife Sybil, a painter, created more and more pieces, fusing strength and sophisticated design.

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Now that’s true love.

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Chevron’s clean lines are brought to life with meticulous craftsmanship.

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David Yurman fine jewelry for men is an industry first and an entirely new vehicle for their self expression, crowned by the archetype of Chevron.

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Pointing toward the future in relentless pursuit of excellence

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Chevron still the goat.