Report Fraud

Q: I found a website that looks legitimate and sells David Yurman products. Is it real?

A: Probably not. As more commerce moves online, the sale of knockoffs and counterfeit goods has also shifted to the internet. Some sellers even intentionally misspell David Yurman in order to capitalise on common typos. Frequently, these sites, known as “rogue websites,” mirror the look and feel of the official David Yurman website, or otherwise create the impression that they are associated with David Yurman, when in fact they are often not authentic product.

Many of these sites actually copy photographs and/or text directly from our official site. In addition, they may offer a believable discount on the suggested retail price of an alleged David Yurman product to make consumers believe they are receiving a good deal on a real product. Unfortunately, these deals ARE too good to be true and ultimately you may receive a low quality fake, or nothing at all.

David Yurman does not have an online outlet website.

PLEASE NOTE that just because one or more of the following points may be true about a website does NOT necessarily mean that it is an authorised retailer:

  • The website’s domain name contains the words DAVID YURMAN;
  • The website appears in a search engine result;
  • The website links to;
  • The website has the look and feel of the DAVID YURMAN brand;
  • The website uses DAVID YURMAN photographs or product images;
  • The website claims to be an “official” DAVID YURMAN site;
  • The website claims to offer DAVID YURMAN products at a discount.

While we cannot list all unauthorised websites selling knockoff David Yurman merchandise, below are just a few examples of such websites. If the website you find does not appear on this list, do not assume it is legitimate.


Q: I found David Yurman products for sale on an auction website. Are they authentic?

A: Auction websites do not generally guarantee the authenticity of the products sold on their sites. For this reason, there may be knockoff or counterfeit goods available through auction sites, despite language from the seller that the item is genuine or authentic. Additionally, please be careful when buying from such websites as they typically do not offer warranties.

While we regularly monitor auction sites to locate and take down infringing product listings, sellers continue to post listings for fake products, and we cannot assure that any given listing for a David Yurman product is genuine nor do we authenticate merchandise that is purchased from an auction site. Our authorised retailers do not sell on auction sites or trade boards.

Q: Where can I find genuine David Yurman products?

A: Authentic David Yurman products are available in our David Yurman boutiques, David Yurman outlet stores, select Neiman Marcus, Bloomingdale’s, Saks Fifth Avenue and Nordstrom locations, and through our network fine jewelry stores in the United States, Canada, Mexico, the Caribbean, Northern Ireland and Russia that are authorised David Yurman retailers.  David Yurman products are also available at Les Printemps in Paris, France, and Lane Crawford in Hong Kong.  A complete list of authorised David Yurman retailers is available online at

David Yurman products are also available online at

Our company does not offer merchandise for sale through individuals, street vendors, flea markets, unauthorised retail locations, Internet auctions, or at house parties. If you buy an alleged David Yurman product through an unauthorised dealer, you could be purchasing a knockoff.

Q: Why should I care about the sale of knockoff or counterfeit goods?

A: Counterfeiting is illegal. Sellers of knockoff and counterfeit goods unfairly profit at the expense of legitimate designers and business owners and harm the economy through lost revenues, jobs, and taxes. According to the International Chamber of Commerce, knockoffs and counterfeit activity accounts for 5-7% of world trade, worth an estimated $600 billion a year.

Knockoff and counterfeit merchandise also deprives you of the assured high quality standards embodied in the David Yurman brand. Knockoff products do not undergo our inspection or testing processes. In addition, counterfeiters may not adhere to safety, health, or wage regulations, such as anti-sweatshop and child labour laws. Counterfeiters have also been linked to identity theft and organised crime. Consequently, when you purchase a knockoff product, not only are you likely to receive a poor quality product, but you are likely supporting illegal activity.

Q: What is David Yurman doing to combat counterfeiting and knockoff activity?

A: We have developed a comprehensive programme to combat the distribution and sale of knock-off and counterfeit merchandise. We participate in numerous enforcement efforts in the U.S. and internationally, including cooperation with customs authorities and law enforcement agencies to stop the shipment of knockoff goods, legal actions against sellers of knockoffs and counterfeit goods, and the takedown of knockoff websites, fraudulent online auction listings, and unauthorised sponsored links.

Q: What should I do if accidentally purchased knockoff or counterfeit goods and want to report the incident?

A: You can report the site to David Yurman at In order to assist us in our efforts to thoroughly investigate any potential knockoff or counterfeit goods purchases, we will need as much information as you can provide. Below is a list of helpful information that you can provide to us for our investigation.

Please provide as much information as possible, such as:

  • Seller’s name and contact information
  • Platform or location from which purchase was made
  • Screenshots of infringing listings for websites
  • Any images of infringing product purchased
  • Copies of any communications with seller
  • Location of the merchandise (i.e., retail, street vendor, website, factory, etc.)
  • Number of products offered
  • Type and style of products offered