David Yurman is committed to protecting the public from counterfeiters. Counterfeiting is illegal and many of today’s counterfeiting rings operate as sophisticated criminal enterprises. They invest in advanced technologies and target unsuspecting consumers through popular websites and apps such as resale marketplaces, social media sites, auction listings, and copycat websites. The product photos used by counterfeiters are often much different from the items they send, with no customer service or return options. In the end, a replica might mimic our goods, but not the quality, craftsmanship, and service that has become a hallmark of genuine David Yurman merchandise for decades.
Why is the fight against counterfeiting so important?
Counterfeiters resort to disturbing practices to make their products and maximize their unlawful profits, often ignoring laws on child labor, workplace safety, environmental protection, product safety, and minimum wage. Counterfeiters have also been known to engage in other types of fraud once they’ve made a sale and have the purchaser’s name, address, e-mail, and credit card information. The harmful effects of buying knockoffs and counterfeits go far beyond a one-off transaction.
How are counterfeits sold online?
Counterfeiters target consumers online mainly through:
Resale marketplaces and auction sites
We regularly find counterfeit David Yurman products in popular online marketplaces. Counterfeiters may advertise an item as “pre-owned” and offer a plausible discount from the store price to lure innocent consumers looking for a good deal on authentic David Yurman. These products are not guaranteed to be authentic, even if the site provides “authentication” services.
These sites copy images and text from DavidYurman.com to mirror the look and feel of the official David Yurman website and create the impression that they are somehow associated with us. Some even use “David” and/or “Yurman” (or a subtly misspelled variation) in the web address to fool customers.
Social media ads
These fraudulent ads appear on popular social media sites, usually linking to copycat websites and offering discounts on purported David Yurman merchandise. Like the copycat websites, these ads also use our product and website images to make themselves appear legitimate.
How does David Yurman address counterfeiting?
We devote a significant amount of resources to protecting our designs, logos, trademarks, and other intellectual property rights, including by:
- taking legal action against counterfeiters and their distributors,
- working with law enforcement and customs officials in various countries,
- participating in trade groups and other organizations to promote policy solutions to better protect creators and consumers, and
- raising public awareness about the dangers of purchasing knockoffs and counterfeits
How can I report suspected counterfeits?
If you see an ad, listing or social media post that seems suspicious, please make sure to report it to the platform.
Please direct all tips about counterfeit products, suspicious websites, or vendors of any kind selling David Yurman counterfeits or knockoffs to firstname.lastname@example.org
Please provide as much information as possible, such as:
- the seller’s name and contact information
- the website or physical location of the activity
- screenshots of what’s being reported (whether a listing, auction, social media post, ad, etc.), including pictures of the counterfeit product itself
- images of actual product purchased
- copies of any communications with seller, including any receipts or confirmations