2025 David Yurman Holiday Campaign

The Joy of

Extraordinary Memories

This season, we celebrate memories that become more meaningful with time, cherished moments with loved ones, and the traditions we carry forward. Starring Eiza González.

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David Yurman's Holiday Campaign.
David Yurman's Holiday Campaign.

Moments to Treasure

Memories become more meaningful with time. This holiday season, we are reminded that nostalgia isn’t only about looking back—it's about reliving the joy of special moments in the present. David Yurman jewelry holds those stories close while inspiring new ones to come.

As the ultimate holiday destination for extraordinary gifts, David Yurman offers everything from iconic Cable bracelets and earrings for her to timeless jewelry for him. Every piece is a modern heirloom, designed to become part of family traditions—treasured for years and passed down through generations.

We like the idea that people consider our pieces part of their legacy. Jewelry has an emotional link.
Sybil Yurman

Explore Eiza's Edit

Our holiday campaign star, Eiza González, has her eye on brilliant Sculpted Cable and more must-haves.

Explore Eiza's Edit

Our holiday campaign star, Eiza González, has her eye on brilliant Sculpted Cable and more must-haves.

The 2025 David Yurman holiday campaign brings to life the house’s belief that every piece of jewelry is more than an object to gift—it’s a memory, it tells a story, it creates a connection.

For global brand ambassador Eiza González, those memories often arrive through unexpected sparks of nostalgia—a familiar song, a stack of Polaroids tucked away—allowing her to relive treasured moments from her past. And in every memory, her David Yurman jewelry is there—worn in the moment, becoming part of the experience. 

Eiza González on set for David Yurman

New York, New York

Three David Yurman pinky rings.
I remember first seeing the Cable collection and falling in love with it...it’s become an heirloom in my family.
Eiza González,
Global Brand Ambassador

This season, Eiza finds herself reflecting on the gifts that have marked life’s milestones. She remembers gifting herself her first David Yurman design—an iconic Cable bracelet, a special piece she later bought for her mother—that became the beginning of her David Yurman collection. Every new addition—be it another David Yurman Cable design for her stack, or iconic links from the DY Mercer® collection—holds its own meaning, woven into her story and carried forward.

Crafted with exceptional artistry, David Yurman jewelry becomes an heirloom gift, carrying memories forward while creating new ones. Long after the wrapping paper is gone, what remains are the special moments—the joy, meaning, and connections woven into every design. With David Yurman, every gift is a story, a keepsake, and a memory in the making.

Behind the Scenes with Eiza González

On Heirlooms

One design, two generations. Eiza shares how her first piece of Cable jewelry became part of a cherished bond with her mother.

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On Nostalgia

It’s the little things. From cooking with her mother to opening gifts with her nephews, Eiza reflects on the traditions that make the holidays special.

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A look behind the scenes with global brand ambassador, Eiza González.

With love, from the Yurmans

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Warm wishes from David and Sybil

May the magic and beauty of the holiday season bring you wonder, inspiration, and cherished moments.

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