David Yurman Presents
"Crafting A Legacy"

On Thursday, September 17, David Yurman presented Crafting a Legacy, an immersive experience where jewelry design, athletic excellence, and New York culture converge. The hometown of both the brand and its founders, the activation came to life in New York City at the William Passannante Ballfield on the corner of W. Houston and 6th Avenue. Through dynamic basketball programming and engaging brand moments, David Yurman will explore the pursuit of legacy through Chevron, a men’s jewelry collection defined by sculptural angles, exacting craftsmanship, and the force of momentum.  NOTABLE ATTENDEES Co-Chief Executive Officer Sybil Yurman, Co-Chief Executive Officer David Yurman 
 President & Chief Creative Officer Evan Yurman 
 Carmelo Anthony & Josh Hart 
 and Spike Lee, Emmy Rossum, Chris Briney, Karl-Anthony Towns, Jordan Clarkson 
 Hannah Berner, Jordyn Woods 
 Hannah Bronfman, Brendan Fallis, Deacon Phillippe Basketball Hall-of-Famer Carmelo Anthony and legend Josh Hart hosted the experience, alongside ESPN’s Mike Greenberg as emcee and DJ Samantha Ronson. Anthony and Hart surprised high school players from Kenny Graham’s West 4th Street Youth League, serving as coaches and mentors for the next generation of New York athletes through a series of high-stakes scrimmages and elimination rounds.  “Legacy is at the heart of David Yurman. For over fifty years, David & Sybil Yurman have believed that exceptional design yields powerful storytelling, allowing jewelry to become part of one’s legacy by forging a connection between a piece and its owner. This vision comes to life through Crafting a Legacy, a dynamic campaign and athletic experience that reflects our commitment to honoring artisanship and jewelry excellence.” – Colin Browne, President of David Yurman David Yurman will unveil the brand’s latest campaign directed by Nina Ljeti + Ross Richardson, Crafting a Legacy, showcasing the drive and discipline embodied by Anthony and Hart. David Yurman gives form to their pursuit of excellence through Chevron, a collection built ​on sculptural angles, exacting craftsmanship, and the force of momentum.​  “Basketball is all about precision and control—every angle, every movement, every decision has a purpose. I see that same discipline in the Chevron Collection. The sculptural lines and craftsmanship feel powerful but intentional, and the way the pieces capture momentum reminds me of the game itself: always moving, always evolving, always finding the next angle.” – Carmelo Anthony  The experience featured custom court designed by artist Victor Solomon. Recognized for transforming basketball iconography through artist expressions, Solomon drew inspiration from David Yurman’s Chevron Collection and its expression of Forward Momentum. The court translates the geometry, precision and artistry of Chevron into an entirely new medium, creating a visual dialogue between jewelry artisanship and the game.  “David Yurman’s designs give me the freedom to express myself through style, keeping it sharp, elevated, and timeless. Jewelry is part of how I show up—it’s a statement of confidence and presence, whether I’m on or off the court.” – Josh Hart     Through meaningful donations to the West 4th Street Basketball League and NYC Parks, David Yurman will help refurbish two New York City basketball courts (in downtown Manhattan and The Bronx, the birthplace of our founders.) This investment supports the next generation of basketball players while giving back to the city that has inspired the brand for more than five decades.    From September 18–20, 2026, David Yurman will donate 10% of the purchase price of retail sales at its SoHo and 57th Street boutiques to NYC Parks to refurbish a basketball court in New York City.